The Darlene L. Pfeiffer Center for Entrepreneurial Studies at SUNY Ulster and the Mid-Hudson Small Business Development Center (SBDC) present the 4th annual one-day conference for women entrepreneurs with nationally recognized speakers and hands-on workshops presented by local experts.
Conference Theme: Cutting Edge Strategies for changing Times
This year’s event will serve both small business owners ready to grow their businesses, as well as start-up stage entrepreneurs. Own It! will feature two tracks of workshops for these two audiences.
• Social Media Marketing
• A Plan for Your Business
• Effective Communication
• Selling Skills
• Legal issues, including Sexual Harassment
Diana Lovett, Founder and CEO of Cissé Cocoa Co, will discuss her volunteer work at a children’s home in South Africa that set the stage for her lifelong commitment to social justice. This, combined with her love of chocolate led her to create Cissé Cocoa Co, a manufacturer of delicious snack food, sold in over 4,000 outlets nationwide that utilizes ethically responsible organic cocoa while supporting farmers in the Dominican Republic.
Diana will provide a compelling and thoughtful narrative about how she started and
grew Cissé Cocoa, including what worked, what didn’t work, how she sought advice and
help from a network of successful entrepreneurs in all areas of manufacturing, sales,
marketing and customer service. You will leave the session with an appreciation
of what it took for a small business to develop its products, successfully get them to market, leverage the talents of advisers and team members and fulfill an important social mission.